Thirty years ago I was at a Sears store shopping (ugh) with the wife. I noticed a young pre-teen playing with some new contraption called a computer. It was then I had an epiphany. He was 12 years old and I was 35. In ten years he will be entering the job market and competing for my job. Time and time again I witnessed middle-aged employees being replaced with younger talent with newer ideas. I vowed that would not happen to me so I delved into the world of computers.
Those were the days of DOS and green monochrome screens. If you had 64 kilobyte of memory you had a screaming machine. The functionality of computers back then was limited but I sensed it would mature as did the calculators. I remember trading in my old mechanical Comptometer for an electronic calculator. All it could do is add, subtract, multiply, and divide which was a leap over the Comptometer. Todays calculators can do complex math and are the size of a credit card.
I was right in that computers evolved into complex machines that have permanently permeated our lifestyles. The rate at which the technology is changing is overwhelming. Either you go with the flow or you get left behind. As I sit here in my cubical, I marvel at what I can do with my computer and wonder how I ever was able to do my job before computers.
Today, social media is in its infancy stage as was the computer. While it may be difficult to envision how to integrate this into your business model and question the economics of implantation, keep in mind that it is evolving. I believe Facebook, Twitter, LinkedIn, and the like are platforms to get the masses engaged. Once engaged, there will be a demand for specialized features and there will be a migration to new platforms and networks.
It’s happening as we speak. Doximity, a Facebook style social networking tool for physicians has come on the scene. This allows doctors to collaborate on a secure network, overcoming the limitations of their clinics software. As a core part of their strategy, many businesses are developing a network of connections to suppliers which moves communications into real-time.
Times are changing and at break neck speed. EXAIR is doing its best to keep up with new forms of communication via the internet, email, live chat, and social media.