Social Media Finds Lost Dogs, Helps Save Compressed Air

Lost Dog – Her name is Molly

 

The versatility of  social media is one of its greatest assets. If you have an interest in something you can most likely discover others with the same interests on one of the social media platforms. From Facebook, Twitter, blog posts, LinkedIn, Google+ and YouTube to Pinterest, Flickr, Instagram and Reddit – you will be hard pressed to NOT find something you are looking for.

The other day, we lost our dog, and it was a traumatic experience for us.  She saw some deer in the backyard; and in her crazed state, she knocked down the pet gate.  Molly went after the deer into the woods behind our place.  Being that it was raining and approaching the evening hour, I mentioned that when she gets done hunting, she will come back home.  We placed her bed and food onto the porch for when she returned.

The next day, Molly was not on the porch.  We were disheartened.  Being that I am a bit “old” school, we decided to print some flyers with Molly’s picture.  After I returned from work, we started in my neighborhood and worked our way out.  We drove to all the neighbors to see if they had seen her, and we stapled the flyers to telephone poles and community boards.  We were going at it for hours, and it seemed to be getting hopeless.  (Now, I would not have written this blog if it had a sad ending.)

As we continued to make our journey, I went up to a house and knocked on their door.  A gentleman answered, and I gave him the story of how our dog got out of her pen.  As I was still speaking, my significant other rolled down her window and shouted to me that she found Molly.  I was a little confused as I headed back to the vehicle.  She told me that a picture of Molly was on her Facebook.  (Of course Molly was making herself right at home as the picture showed her laying on a couch).  We were extremely happy that we had finally found her.  Apparently, a lady that found Molly posted her picture, and tagged her friends.  Her friends then sent it out to their friends, and before you knew it, we had her picture on Facebook.  With a friend request, we were able to receive her location and start our way to pick her up.  Believe it or not, Molly was over 2 miles away from our house.

Being curious, I looked at the timeline of the post.  I noticed that she posted the picture at 6:44 p.m., and we were looking at Molly at 7:28 p.m. that same day.  This was definitely much quicker and easier than hanging flyers and knocking on doors.  I was amazed at how fast and simple that this social networking reunited us with Molly.

This got me thinking about social media.  Facebook is the largest social network with almost 2 billion users throughout the world.  In looking at the nature of Facebook, it is more than reuniting with friends or finding lost dogs.  It also unites companies.  EXAIR has a Facebook page in which we post videos, photos, and blogs of compressed air solutions.  We can show you how to save money by using less compressed air with our products and how to solve every day problems with your compressed air system.  We would love to have you as a friend at www.facebook.com/exair.  We may not be able to find your dog, but we sure can share some stories, solve compressed air problems, and become good friends.

John Ball
Application Engineer

Email: johnball@exair.com
Twitter: @EXAIR_jb

 

 

EXTRA! EXTRA!

I’ve always been a little hesitant to post certain personal things like “checking in” at a restaurant or letting the world know that I will be on vacation for the next 7 days, but sometimes it’s difficult to hold back when you have great news.

My wife and I are expecting our 2nd son in the beginning of April and couldn’t be happier!!! We originally decided to only tell our families, close friends and co-workers because we wanted to make sure there were no complications. While it was difficult to hold back our excitement (convince my wife to restrain herself – some people have coffee first thing in the morning, she has her news feed), over the weekend my wife made the announcement on her FB page. The amount of positive feedback was amazing. We heard from extended family, friends, former classmates and co-workers all congratulating us. We even had people offering some of their gently used baby gear, which will come in handy since we just donated most of our gear last spring.

Its a boy
“Mini NIC” due to arrive April 8th

At EXAIR, we have also use social media to get out some announcements. Whether it’s our Facebook page, Twitter feeds, Youtube channel, E-News, blogs or our press releases, we make it easy for you to stay up to date with our latest announcements or promotions. Take for example our January 12th, 2015 press release announcing our expanded Long Super Ion Air Knives, up to 108″ in single piece construction, an industry first! Or @EXAIR_BF’s latest tweet on our current promotion for our Static Eliminators.

Of course, you can always give us a call at 1-800-903-9247 too!

Justin Nicholl
Application Engineer
justinnicholl@exair.com
@EXAIR_JN

 

Stork Boy image courtesy William Arthur. Creative Commons

It’s The End Of The Year As We Know It

That’s right, I think I can successfully use the great R.E.M. song,(as long as you switch world with year) which has been used several times throughout this blog’s life.

The fact of the matter is, 2014 captured us in its vortex and carried us right into 2015.  It was a wild ride both at the office and home.   To start the year off right we continued releasing new products and kept it up for every month of the year.   2014 product additions are listed below with a link to their Press Release:

January – Long Ionizing Bars started off the year with lengths up to 96″ long, now available up to 108″ long!
February – 1″ High Power Flat Super Air Nozzle blew away the competition.
March – The 110 Gallon Heavy Duty HEPA Vac made a clean sweep and left the air clean and breathable.
April – Small NEMA 12 Cabinet Cooler Systems resisted the heat and dirt that pester electrical enclosures.
May – PEEK 3/8″ NPT Super Air Nozzles kept solar panels nice and clean during production.
June – Longer length Super Air Knives cover up to 108″ in a continuous length of laminar blow off.
June – Expanded sizes of our Digital Flowmeter product line
July – Catalog #27 hit the streets as our best catalog yet.
August – PEEK Pico Super Air Nozzles assured precise non-marring blowoff for delicate surfaces.
September – High Power Stainless Steel 1″ Flat Super Air Nozzles saved space and money in hot corrosive environments.
October – No Drip Internal Mix Atomizing Spray Nozzles positively stop the flow of liquid.
November – Mini Swivel Fittings for our Precision Super Air Nozzles made precise blow offs easy.
December – Reversible Drum Vacs now sweep up fluids with CE Compliance.

Keep your eyes open for continued new products throughout 2015.

On top of all the new product releases, we had quite a bit of change in our offices as well.   In February, I was appointed as the new Application Engineer Manager, this was made possible by Kirk Edwards becoming the Director of Sales and Marketing.  In March we welcomed Justin Nicholl as a new Application Engineer to the team.  In April we said goodbye to one of our most experienced Application Engineers with Joe Panfalone retiring (HR has had it easy ever since).  Then in October we welcomed John Ball to our International Application Engineer department.  So needless to say we have been busy here.

At home, I recently welcomed my third daughter into the world the weekend after Thanksgiving and the house hasn’t been the same since.   If you notice I start to blog more about unicorns and glitter, then you will know that I haven’t gotten out of the house that much.

For the 19th consecutive year we recorded a 99.9% on time shipping record (it was actually 99.97%!) and we have to thank all of our customer service, production and shipping/receiving folks for all they do to keep our performance at that level – amazing!

Our social media efforts included 269 blogs, increasing our YouTube channel videos to 52, started a G+ page, and even kept Professor Penurious (and his videos) around for another year. We expanded our website Knowledge Base by adding 6 more case studies, increasing our FAQ’s and updating the PowerPoint presentations available for download.

All of this action made for a fantastic 2014. We thank all of you for doing business with EXAIR and appreciating our quirks (aka Professor Penurious/our individual Twitter accounts).  May your 2015 be a great year.

Brian Farno
Application Engineer
BrianFarno@EXAIR.com
@EXAIR_BF

Passing of the Torch

I never realize how far reaching social media really is. When I announced my retirement I was overwhelmed by so many responses from my twitter followers. I try to post funny stuff as well an informational content. Sometimes I get a response to them and sometimes I don’t. What I did not realize is how many people are reading them but do not respond. My retirement announcement really drew them out of the woodwork. I am humbled and truly appreciative of the camaraderie we developed through cyberspace.

I am sure that the rest of our team @EXAIR_RB @EXAIR_DW @EXAIR_BF @EXAIR_KE @EXAIR_LE @EXAIR_NR  @EXAIR_DP  all will be as entertaining and informative so I would recommend that you follow them as I ride off into the sunset. If you like funny videos then follow @profpenurious and watch his videos on YouTube. Click here for a sample starring yours truly.

Joe Panfalone
Application Engineer
Phone (513) 671-3322
Fax (513) 671-3363
Web: http://www.exair.com
Twitter: http://www.twitter.com/exair_jp
Facebook: http://www.facebook.com/exair

30 Years and Going Strong

brylcrene

I’ve been derelict in getting my hair cut and one of my co-workers made comment that I needed to use some Brylcreem. I chimed in with the  Brylcreem jingle from back in the 50’s. Two of the younger co-workers had no idea of what we were talking about since this product was popular 30 years before being born (watch video). Yes those were simpler times and the graphics were not as elaborate as they are today. Never the less, if they are remembered 30 years later, their message had to have been effective.

While some commercials stick in our minds, others rise to the pinnacle of fame such as the sound track for the famous Alka-Seltzer” No Matter What Shape  your stomach is in” commercial. It actually made the top ten music list.

IMG_3469

EXAIR is completing its 30th year anniversary and I am coming up on my 20th year anniversary.We have our own print ads which stuck in people’s minds and one or two that may be famous, perhaps infamous (and never made the cut). That is part of the beauty of EXAIR, a company that allows us to let loose now and then so we can produce a spoof ad or two which may include a boss speed skating against Apolo Ohno or a good-humored co-worker playing Jack Black’s role in Nacho Libre (internal office consumption only – sorry). Looking back over my tenure with EXAIR, I’ve experienced the growth of the company into the premier supplier of Intelligent Compressed Air Products®. During that time we have expanded the product line which was originally covered in only 48 pages of a  hand-made spiral bound catalog to our current 168 page full color catalog.

To compliment the catalog, we have an internet presence www.EXAIR.com where drawings and technical is downloaded. We are also on twitter and Facebook. Not to mention this 65-year-old blogger.

We sincerely welcome the opportunity to serve you with your compressed air product applications.

Joe Panfalone
Application Engineer
Phone (513) 671-3322
Fax (513) 671-3363
Web: http://www.exair.com
Twitter: http://www.twitter.com/exair_jp
Facebook: http://www.facebook.com/exair

5 Years Blogging

As Kirk Edwards mentioned earlier this week, we’ve blogged for more than 5 years now.  The EXAIR Blogstarted before I was part of EXAIR, and it continues to grow more and more with every post which is almost a daily occurrence.  If you look at some of the first blog posts they are fairly straight and to the point on applications, the first one even included a video of a popular application.

first blog

Now if you look at them, we don’t just cover applications, each Application Engineer has an individual voice and message that can almost always loop back to an experience here at EXAIR.  Over the years our blog has grown to include pictures, polls, and videos from all different areas, even some crazy videos from Professor Penurious (search “professor”).

When we started the blog, it launched EXAIR into the Social Media world, we now have a presence on our blog, Facebook, Twitter, Google +, and You Tube.  Not only are we on these sites, we are constantly posting new information, new ideas, and new ways to utilize our products.   Over the five years we have seen some social media attempts from similar companies come and go.  We have also seen some stellar examples from other manufacturers. Oddly enough, the companies who have been able to sustain their social media campaigns and remain proactive also seem to sustain new product development and remain proactive with their customer service efforts. We consider ourselves in good company and have learned many things from other manufacturers who have chosen to remain committed to blogging and other social media platforms.

One reason we sustain and remain committed is to ensure that our customers have the most up to date information about optimizing your compressed air system.  We also enjoy being able to express our personalities through a different platform. We want you to have as many ways possible to contact us, learn about us, but also get a response.

If you have any questions, or would like some more information on anything we post on a social media site, feel free to contact us.

Brian Farno
Application Engineer
BrianFarno@EXAIR.com
@EXAIR_BF

Social Media and the Age of Technology

Thirty years ago I was at a Sears store shopping (ugh) with the wife. I noticed a young pre-teen playing with some new contraption called a computer. It was then I had an epiphany. He was 12 years old and I was 35. In ten years he will be entering the job market and competing for my job. Time and time again I witnessed middle-aged employees being replaced with younger talent with newer ideas. I vowed that would not happen to me so I delved into the world of computers.

Those were the days of DOS and green monochrome screens. If you had 64 kilobyte of memory you had a screaming machine. The functionality of computers back then was limited but I sensed it would mature as did the calculators. I remember trading in my old mechanical Comptometer for an electronic calculator. All it could do is add, subtract, multiply, and divide which was a leap over the Comptometer. Todays calculators can do complex math and are the size of a credit card.

I was right in that computers evolved into complex machines that have permanently permeated our lifestyles. The rate at which the technology is changing is overwhelming. Either you go with the flow or you get left behind. As I sit here in my cubical, I marvel at what I can do with my computer and wonder how I ever was able to do my job before computers.

Today, social media is in its infancy stage as was the computer. While it may be difficult to envision how to integrate this into your business model and question the economics of implantation, keep in mind that it is evolving. I believe Facebook, Twitter, LinkedIn, and the like are platforms to get the masses engaged. Once engaged, there will be a demand for specialized features and there will be a migration to new platforms and networks.

It’s happening as we speak.  Doximity, a Facebook style social networking tool for physicians has come on the scene. This allows doctors to collaborate on a secure network, overcoming the limitations of their clinics software. As a core part of their strategy, many businesses are developing a network of connections to suppliers which moves communications into real-time.

Times are changing and at break neck speed. EXAIR is doing its best to keep up with new forms of communication via the internet, email, live chat, and social media.

Joe Panfalone
Application Engineer
Phone (513) 671-3322
Fax   (513) 671-3363
Web: www.exair.com
Twitter: www.twitter.com/exair_jp
Facebook: http://www.facebook.com/exair