Think Outside the Box


If you have been around for as long as I have, you would have witnessed the progression of product designs which were more or less iterations of a previous designs.  Take for example the hood ornaments on cars from the 40’s and 50’s. These were a takeoff of the radiator cap on the model “T” Fords.  Back in those days, proud owners would embellished their vehicles with ornate radiator caps.


As auto designs evolved, radiator fill caps were nestled under the hood. Designers though kept to the theme, and placed their company mascot on the hood. One of my favorites was the ’52 Pontiac. It actually had a lighted face of Chief Pontiac.

Today hood ornaments are all but nonexistent. It was a progression that took 50 years. The point here is that we tend to do what we have done in the past and what we are most familiar with. I attribute the elimination of hood ornaments with the introduction of  the Japanese  autos into the American market. The Japanese were not familiar with the Model “T” like we were so they were not included in their designs. Detroit went with the flow and eliminated them from their designs.

Which brings me to an application that I just did with a customer testing their product to be waterproof  down to a  water depth of 10 feet. Doing what they were most familiar with, they were thinking water and pressure. So they pressurized their product and submersed it under water for a leak test. This required drying the product off after test.  His original intent was help with blow off nozzles. I suggested that he eliminate the water test and use an EXAIR Ultrasonic Leak Detector. This instrument can detect  a pressurized air leak 20 feet away. He was easily convinced when he saw that it actually found leaks that were overlooked in the water test.

If you would like some help thinking out of the box for your application, call us at 1-800-903-9247 and ask to speak with an application engineer.

Joe Panfalone
Application Engineer

Phone (513) 671-3322
Fax   (513) 671-3363

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