Have you ever done business with a company a few times, and then at some point asked yourself “who are these people”? Generally it happens after a bad experience.
Most transactions are easy. Most orders are fulfilled without a hiccup. But if something goes wrong, that’s when you find out what a company really is all about.
Problems expose character.
Of course, a company can’t have character, but the company’s culture is shaped by the character of its people. As the old saying goes, it takes time, heat and pressure to make a diamond.
Many people don’t ask “Who Are You?” until something goes wrong. And by then, it’s usually too late to change anything without pain. You’ve already placed an order (or several) and if you’re pretty far down the rabbit hole by the time that you find you’ve chosen a bad partner, it’s difficult to change directions. Most people simply resolve to work through the situation, and then vow to never buy from that company again.
How many times have you said that to yourself? (BP, I’m looking at you here…)
Sometimes it is worth the time and effort to find out more about a company before committing to buying from them. In fact, it’s becoming a more and more popular practice. Storefronts don’t impress me – show me what’s really behind the curtain.
Here’s how EXAIR is helping you find out more about us. We’re using our Facebook page to publish information that isn’t generally found anywhere else. You can find out about our sustainability efforts, charity involvement and community service activities. Not just for our corporation, but for our employees as well.
So please, feel free to check us out on Facebook.
We think you’ll see that we are a credible, trustworthy partner.
P.S. Last week, my blog talked about the importance of showing class in victory and in defeat. This past Tuesday, our baseball team played another game against a less experienced team, and won pretty handily. Early in the game, when it become apparent what the outcome would be, we stopped stealing bases, stopped cheering too much and basically tried to hold down the score.
Even though we did all of those things, the final score was 20-2 after five innings and the game was called by the umpire. Having learned their lesson last week, our team quietly shook hands with the other team, along with the coaches. As the manager (always last in line) shook our hands, he thanked us for showing such class.
That was priceless.