Reading is Food For Thought

I’m one of those people who like to read, and when it’s a good book, I love to read.  A few years ago I was eagerly anticipating a trip to California, and I had everything prepared and double checked – including a sought after new book for the flight.  A week before I was due to leave, we got hit with a series of storms from a hurricane that made its way inland and knocked out electricity for 7 days.  With little to do and no power, I eventually peeked at the first few pages.  And that’s all it took.  The book was finished before I even made my way to the airport and I sat through the long flight thumbing through tech magazines and reading about algorithms that make touch screen technology possible and accurate. (Fun, right!)

But, inasmuch as I like to read, I also like to take a break from time to time.  It’s like the tide of an ocean – I read through a few books and then back off for a while to let it all sink in.  Then, when I find another good read, I remember why I enjoy it so much.

This week marks my return to another good book, which I came across by chance after reading an article about business relationships.  I’ve always enjoyed philosophical and motivational books, and never thought I’d be intrigued about the underlying components of business relationships.  But, after working with the team at EXAIR I understand the importance.

At EXAIR we focus on finding solutions for our clients.  Rather than offering necessary imperatives, we provide additive options that focus on delivering the best solution for the problem at hand.  Our focus on the success of our customer is a choice we deliberately make and an integral key to both parties success.

There is an adage that says “People don’t care how much you know, until they know how much you care.”  We care at EXAIR, and are available whenever necessary.

Lee Evans
Application Engineer
leeevans@exair.com
@exair_le

For those interested, the book is called Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa

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