As Kirk Edwards mentioned earlier this week, we’ve blogged for more than 5 years now. The EXAIR Blogstarted before I was part of EXAIR, and it continues to grow more and more with every post which is almost a daily occurrence. If you look at some of the first blog posts they are fairly straight and to the point on applications, the first one even included a video of a popular application.
Now if you look at them, we don’t just cover applications, each Application Engineer has an individual voice and message that can almost always loop back to an experience here at EXAIR. Over the years our blog has grown to include pictures, polls, and videos from all different areas, even some crazy videos from Professor Penurious (search “professor”).
When we started the blog, it launched EXAIR into the Social Media world, we now have a presence on our blog, Facebook, Twitter, Google +, and You Tube. Not only are we on these sites, we are constantly posting new information, new ideas, and new ways to utilize our products. Over the five years we have seen some social media attempts from similar companies come and go. We have also seen some stellar examples from other manufacturers. Oddly enough, the companies who have been able to sustain their social media campaigns and remain proactive also seem to sustain new product development and remain proactive with their customer service efforts. We consider ourselves in good company and have learned many things from other manufacturers who have chosen to remain committed to blogging and other social media platforms.
One reason we sustain and remain committed is to ensure that our customers have the most up to date information about optimizing your compressed air system. We also enjoy being able to express our personalities through a different platform. We want you to have as many ways possible to contact us, learn about us, but also get a response.
If you have any questions, or would like some more information on anything we post on a social media site, feel free to contact us.
Brian Farno
Application Engineer
BrianFarno@EXAIR.com
@EXAIR_BF
