This is my first ever attempt at a Top Ten List. I’m easily distracted, and, as such, I’d be lucky to come up with a list of three things on any given topic, on any given day without my attention being diverted…
So, without further ado, and before I start writing about something else entirely, here’s my:
Top Ten List Of What’s Great About EXAIR:
1. We’ve got it. If it’s in the catalog, it’s in stock, and available for immediate shipment. No waiting…and waiting…and waiting…for product, as Brian Farno wrote about recently. With the exception of some of our long Air Knives, which might take a day or two to assemble, if we get an order by 3pm EST, we’ll ship it today.
2. We stand behind our products. EXAIR offers a 30-Day Unconditional Guarantee on all of our products. As hard as we try to specify the right product for your application, sometimes we don’t know until we try. I’m working with a new customer on a Line Vac project right now, where the Stainless Steel unit I recommended is experiencing unexpected abrasive wear. We’re looking at a Heavy Duty Line Vac, and he was hesitant to send the Stainless Steel one back, because he feels he’s taking advantage of us. He’s not.
3. Tech Help. I won’t say I don’t want to brag about the stellar level of technical assistance we offer, because I am indeed compelled to brag about. If you’ve got questions, we’ve got answers to almost all of them. And if we don’t know, we’ve got our Efficiency Lab…we’ll find out.
4. Professor Penurious. Not the person, although he’s a good guy that we all respect and admire (and at times, ridicule mercilessly), but the attitude of efficiency and focus on sustainability that we try to get noticed in those outrageous videos.
5. Social Media. A lot of companies are embracing it as a way to augment and/or enhance the way they do business. We’re one of them, and, it turns out, people notice that we do it well.
6. Quality Control. Statistically, if you never do anything wrong, you’re probably not doing much. As much as we can brag about our low number of defective product returns, we can brag even more about the way they’re handled. Not only do we have a great reputation for righting the wrongs, we have a strong program for making the wrongs not happen again.
7. Innovation. You know, we probably wouldn’t need a new catalog every year if we’d just stop coming up with new, and better, products. We’d also have a lot more room in our trophy case without all those awards that those products keep winning. Oh, the cost of winning…
8. People. One the first Thursday of the month, the whole company gathers together for a brief meeting. Our President, Bryan Peters, tells us how we did on sales & shipments over the past month…it’s always good to know from whence your paycheck cometh…but he never misses an opportunity to point out WHY we did so well: At every meeting, he’s got a list of praises from customers, on everything from how well our products are designed, to how great our technical assistance and customer service is, to how impressive our website and literature are, and how fast & flawlessly we ship. It is indeed a group effort, and I really like being part of this group.
9. Cincinnati. I grew up here, and as soon as I graduated high school, I joined the Navy to see the world and swore I’d never come back. I’m glad my plans didn’t work out, because this is a great place to live, work, and raise a family. Mark Twain may or may not have said “When the end of the world comes, I want to be in Cincinnati because it’s always twenty years behind the times,” and yes, our airport is in Kentucky, but I bet somebody, somewhere, makes jokes about where you live too. And you don’t have a Big Red Machine. ‘nuff said.
10. Manufacturing. Specifically, being a part of American manufacturing. Which, we all agree with our friend and co-worker Lee Evans, rocks.
Is that ten? I think that was ten. Until next week,
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