Tag: marketing

Informal Video: BETE Nozzle offering on EXAIR.com

Published on by Jordan T ShouseLeave a comment

Today, I’m excited to walk you through some of our latest and greatest spray nozzles from BETE spray technologies: the MW, NF, TF, MP, WL, and their innovative tank washing lineup. These aren’t just nozzles—they’re engineered solutions designed to tackle your toughest industrial challenges. And now these can be bought directly through EXAIR!  Let’s dive in!”

If you would like to discuss  any of EXAIR and BETE’s line of liquid and liquid air atomizing spray nozzles, I would enjoy hearing from you…give me a call or send me an email!

Jordan Shouse
Application Engineer

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Twitter: @EXAIR_JS

Press Release – EXAIR and BETE Announce Strategic Merger

Published on by John BallLeave a comment

I am glad to announce that EXAIR, a leader in engineered compressed air solutions and static elimination, and BETE, a renowned engineered spray nozzle and spraying systems manufacturer, has a definitive merger agreement under which EXAIR has acquired BETE. This landmark combination promises to do what both companies have been doing for decades – create something that has never existed before – and to do it with an unprecedented market appeal.

This merger will allow both companies to significantly enhance product offerings and customer engagement. The combined market reach and engineering capacity will drive innovation and product value for a worldwide network of customers, distributors, resellers and OEM’s.

Strategic Benefits of the Merger:

  1. Enhanced Product Lines: The EXAIR/BETE merger enables a diversified portfolio of products by integrating BETE’s pioneering technologies and engineering acumen with EXAIR’s robust manufacturing capabilities. This synergy will address a broader spectrum of market demands, fostering a new era of invention.
  • Expanded Market Reach: The combined entity will leverage new market access, product lines, direct-to-end-user sales strategies, and long-term relationships with large project customers.
  • Expanded Market Support: With a strengthened go-to-market strategy, the merger enhances our ability to provide high quality, precision engineered products to all levels of the market, big or small.  EXAIR and BETE will be able to bring unparalleled support to large-scope projects, OEM relationships, a worldwide network of distributors and directly to end users. 

What This Means for the Market:

  1. The merger of EXAIR and BETE redefines the industry landscape. Customers now have access to a more diversified line of efficient, engineered industrial solutions. This pairing creates new standards for quality, performance and customer satisfaction within industrial manufacturing. Our combined expertise will accelerate technological advancements and the development of next-generation products, thus delivering enhanced value to our customers. When combined with embedded service level standards, no other company is capable of doing what EXAIR and BETE can do together. 

Here is a message from the President of each company.

From Kirk Edwards, President of EXAIR: “For our valued customers and partners, this merger means improved service, new products and competitive prices. You will benefit from the combined expertise of two industry giants coming together to deliver comprehensive solutions that meet your needs”

From Tom Fitch, President of BETE: “As we embark on this exciting new chapter, EXAIR and BETE are committed to a seamless integration process, focused on our shared vision of quality, advanced engineering and service. We look forward to bringing together our teams, cultures and communities to build a stronger future. We are, without a doubt, better together”

For more information about EXAIR and BETE, you can view our websites at www.EXAIR.com  or www.BETE.com. 

John Ball
Application Engineer
Email: johnball@exair.com
Twitter: @EXAIR_jb

Photo: Puzzle Collaboration Partnership by Peggy_Marco.  Pixabay license

Indispensable Men…And Others

Published on by Russ BowmanLeave a comment

“The graveyards are full of indispensable men.”  – Charles De Gaulle

Among my vices (which I won’t go into here for a variety of reasons) is a tendency to watch way too much TV.  Whether you’re a fan or not, if you own a television, you’re probably aware of a hit CBS sitcom called “Two and a Half Men.”  If you are a fan, you’re no doubt disappointed by the abrupt decision to discontinue the show, brought on by star Charlie Sheen’s erratic public actions and comments of late.

I’m not picking on poor Charlie Sheen here.  From what I can see, his attitude could easily have been influenced by a wide range of factors, and I’m not talking about alcohol and drugs, although it certainly appears he needs help in this category – help I genuinely hope he seeks.

No; in today’s world of reality-TV “stars” who have become celebrities-for-celebrity’s-sake, and financial & business institutions who are deemed “too big to fail,” perhaps poor Charlie has an excuse for feeling that his singular talent renders him irreplaceable.  Of course, he’s not.  If he doesn’t return to the playground and start playing nice, he’ll be unemployed and, most likely, untouchable.  As for his fans, all that will happen to us is we’ll have to wait & see what new show CBS will be airing Monday nights at 8:30, come this fall.

Most of us who DON’T have jobs starring in award-winning sitcoms appreciate a bit of vulnerability in this respect.  I’m not advocating a constant fear of being fired; just a healthy dose of humility to keep oneself grounded.  And I’m probably preaching to the choir here.

Successful business leaders know a corollary to Gen. De Gaulle’s observation above:  “If we don’t take care of the customer, somebody else will.”  At EXAIR, we pride ourselves on taking care of the customer.  We have an awesome website that’s filled with easy to find information on any of our products.  Our Customer Service team is second to none in courtesy and efficiency.  A quick look through our catalog will reveal the graphic arts prowess of our Marketing folks, and the many “Plant Engineering Product of the Year” acknowledgements will tip you off to the skills and abilities of EXAIR’s Design, Engineering, and Manufacturing teams.  This pursuit of excellence goes all the way to the dock door, where 99.9% of our orders shipped on time since we began keeping track in 1996.  And I’m proud to say how blessed I am to work in Application Engineering, where we eagerly await the opportunity to help you make the most of your compressed air use.

Personally, I’ve always enjoyed Charlie Sheen’s work.  I hope he doesn’t find out the hard way (any more than he already has) that the aforementioned graveyards are not too full for one more.  Come to think of it, that’s my hope for all of us.

Russ Bowman
Application Engineer
EXAIR Corporation
(513)671-3322 local
(800)923-9247 toll free
(513)671-3363 fax
Web: www.exair.com
Blog: http://blog.exair.com/
Twitter: twitter.com/exair_rb
Facebook: http://www.facebook.com/exair

Service Your Internal Customer to Build a Strong Team

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A lot has been written on the importance of good customer service. Hands down it is the cornerstone of a viable business. Satisfying your customer’s wants and needs cheerfully and expeditiously leads to repeat business.  

But…have you ever considered your internal customer, the people who you work with? When they come to you for assistance  do you view this as a burden and an encroachment of your space? Or, do you respond as you would to your external customer going out of your way to see that their needs are met?

 Internal customer service is to building a strong efficient team as external customer service is to building sales. In sports, a team that works well together wins games.  A workforce that works together wins customers. In the end everyone wins. The customer’s needs are satisfied and the employees jobs are easier and more satisfying.

EXAIR is well-known for its customer service and ease of doing business with. That is because we have a strong internal team. While we all have job descriptions, they do not limit our activity but just describe the core of our activities. Serving the customer is everyone’s job description. How accurately and timely we each perform our core duties translates into serving our customers.

For example, we are proud of our 99.9% ontime deliveries. To accomplish that, our people will move from their jobs to help with any bottlenecks. There is no such thing as “that’s not my job” around here.

Much is touted about ISO 9000. We at EXAIR live it. We are all human and humans will make mistakes. The key is to correct them before they get too far. Everyone at EXAIR is on a constant vigilance for anything that does not seem copacetic. We have had shipping folks question why a customer is ordering a given component that does not match the function of other components they are ordering . A quick call to the customer to verify has saved them a lot of grief and delay.

EXAIR has introduced many new products. These were driven by customer inquiries not some scientist in the R&D department.  Our application engineers talk with hundreds of customers across all business sectors. Sometimes we do not have a product that will fulfill application needs. These are duly noted and put on a list for future consideration by our engineering staff.

 So you can see EXAIR’s success is centered in servicing both its internal and external customers. 

 Joe Panfalone
Application Engineer
joepanfalone@exair.com