Build it and They Will Come – NOT

Build it and they will come is a paraphrase made popular by the movie “Field of Dreams“. That may be possible in the movies but in the business world you cannot simply hang out your shingle, sit back, and wait for the phone to ring. You have to “beat the bushes” to get the word out. The internet has provided an excellent low-cost way of doing just that. The flip side though, is that it has enabled counterfeiters.

In EXAIR’s market, as in yours, any machine shop can reverse engineer your product and duplicate it. What differentiates the real deal from a knock off is the design knowledge and technical support backing the product. I recently ordered some repair parts on-line. The price was right and delivery was prompt. What I noticed though, was the absence of a company logo. I also noticed that an engineering change made earlier by the OEM was not present. I called the supplier and was told that their procurement department has many sources and could not verify that this was original equipment. When I wanted to return it they wanted to charge me a restocking charge. He changed his mind when I pointed out that the OEM would be most interested in counterfeits being passed off as theirs.

EXAIR is the manufacturer and distributor of its own products. That provides us control of the quality of the product and the quality of our customer service. All our products are in stock for immediate delivery. We also have a team of Application Engineers that provide technical support via phone, Fax, online chat, and email. Whatever you order out, EXAIR backs it with a 30 day evaluation.  If you are not completely satisfied for any reason you can return the product for a full refund without a restocking charge.

Joe Panfalone
Application Engineer

Phone (513) 671-3322
Fax   (513) 671-3363

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