Live Every Week Like It’s Shark Week

So, it’s Shark Week. For some, the Discovery Channel’s dedication of seven solid days to celebrating these underwater predators is akin to a national holiday. For others, they don’t get all the hype. Like just about anything else, I’m certain it just boils down to a matter of opinion.  Either you like Shark Week, or you’re wrong.  OK; I like Shark Week, so that may be biased…

What’s undeniable, though, is that the former group has turned Shark Week into a reliable ratings windfall for the Discovery Channel for the past 25 years. Now THAT’S longevity. Consider:

“Richard Marx’s “Hold On to the Night” topped the Billboard charts, Cindy Crawford covered Playboy, “Coming to America” held the No. 1 spot at the box office, Michael Dukakis was the Democratic presidential candidate, and the first episode of Shark Week ran on national TV. Today, only the latter enjoys the same cultural relevance it did back in 1988.”  – “Shark Week: Why Is It So Popular?” by Jaimie Etkin, The Huffington Post, 8/7/12

Also, in 1988, EXAIR Corporation was 5 years old. We’ve added, and made improvements to, many products over the past 29 years.   Our Cold Gun, for example, has stood the test of time…literally:

We used to be known as EXXAIR, way back in the 80’s
The unit in the photo above (shown for comparison with our current offering) was recently obtained from a long-time user. It was still in operation, but was showing signs of its 27 years of service (we traced this particular unit to 1985), and they wanted one from the current decade/century/millennium.

The principles of operation, it seems, are the only things we cling to. If it can be improved to use less air, blow more air, operate quieter, longer, or with more versatility, we’re pursuing those changes. Our Application Engineers have a bi-weekly meeting, where progress on new developments is an essential topic. A lot of the information is proprietary right now, but the end results are coming soon…keep an eye out for them on our website, our Facebook page, or follow me on Twitter…you’ll be second to know; I promise.

Discovery Channel, congratulations on your 25th Shark Week. I was going to make a big deal out of the fact that we’ve been here longer, but I saw a clip from one of your shows that talked about how long sharks have been around. Well played, Discovery Channel…well played.

Russ Bowman
Application Engineer
EXAIR Corporation
(513)671-3322 local
(800)923-9247 toll free
(513)671-3363 fax

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