I Love A Good Commercial

I watch an awful lot of television. I always have. I grew up in the 1970’s, and I can STILL remember the sixth sense that my friends and I seemed to possess, regarding the imminent air time of our favorite shows. We could be engaged in the most epic Friday evening whiffle ball game EVER, but a few minutes before 8pm, we all became acutely aware that The Incredible Hulk was about to come on, followed by The Dukes Of Hazzard. Throughout the week, our games might be called on account of weather or darkness, but on Fridays, they’d be called on account of Lou Ferrigno (The Hulk) and Catherine Bach (Daisy Duke.) It’s entirely likely that this was triggered by the subtle reinforcement of having viewed a short advertisement earlier in the week, shown multiple times, just to make sure it stuck:

For the record, we didn’t watch Dallas an awful lot.  We got sent to bed right about then.  In retrospect, I’m glad.

In the present age of Digital TV and programmable DVR’s, I honestly don’t watch too many shows when they’re actually being aired. And with the fast forward function, I don’t catch too many commercials, except when (much to my wife and sons’ chagrin) I back up to see if I might be interested in. And yes, it’s usually food or vehicle-related. I’m usually in the mood for a cheeseburger, and…don’t tell her…but I may be purchasing a pickup truck very soon.

But I digress. I got to thinking about the effectiveness of commercials when I had the pleasure of discussing a blow off application with a caller recently. He was looking for a way to keep the lens of laser sensors clean…there are three sensors located inside his machine, and they are used to check & control the exact positioning of precision machined parts. As good as they are at doing so, just a little bit of coolant spray on the lens will have a pretty bad effect on their operation. When he started describing the sensor to me, I knew exactly what he was looking for, because I’d seen something just like it in a “commercial”…

These Press Releases can all be found in our Media Center.
These Press Releases can all be found in our Media Center.

OK, a Press Release, actually. Now, this is the Model HP1126SS 1” High Power 316SS Flat Super Air Nozzle, which was needed for the aggressive, high temperature environment in which this photo was taken. He didn’t need all that, so he went with the Model 1126 1” Zinc Aluminum Flat Super Air Nozzle, which has more than enough force & flow to blow off a little coolant mist, and is perfectly suitable for use around water-based solutions.

When I showed it to him, he agreed that it was exactly what he was looking for. I feel bad that I neglected to tell our Marketing folks how easy they made it for me to solve this application until now…but they totally rocked it. Thanks!

Our Application Engineers work with them to publish Press Releases, Newsletters, Case Studies, Application Database entries, and more, on a regular basis. I encourage you to check out our Media Center and Knowledge Base (registration required, but it’s free and easy) to get an idea of the full range of our abilities to solve your compressed air product applications. We can start there, and if you ever have any questions, give us a call. We’re eager to help.

Russ Bowman
Application Engineer
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Have It Your Way

Back in the 1970’s, Burger King and McDonald’s were competing fiercely in relentless TV commercial campaigns to convince viewers that the Whopper, or the Big Mac, respectively, was indeed America’s favorite burger (full disclosure: I rate them both pretty high, and, 30-some-odd years on, either could be my favorite on any given day.) McDonald’s hit commercial jingle gold with the not-rhyming-but-still-curiously-easy-to-remember:

Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

You’re singing it in your head right now, aren’t you? Unless you’re just too young, in which case you’ll want to watch this:

Burger King countered with a grand musical epic, titled “Have It Your Way.” Because not everyone likes pickles and/or onions. Some people even like tomatoes on their burger. Other traditionalists shunned “special sauce” in favor of good old mayonnaise.

Turns out, both campaigns must have been fairly successful, because in most places, if you see a Burger King sign, you know the Golden Arches aren’t too far away. And I suspect that’s OK with both of them.

As much as I like lunch, I find myself wondering about choices during the daylight hours that surround the mid-day meal break too. A quick look at EXAIR’s catalog shows 164 pages of choices for compressed air products – if you want to blow, cool, dry, clean, convey, coat, or remove static from it, we’ve got a cost-effective, highly efficient solution for you. If it’s in the book, it’s in stock, ready to ship today.

But what if you see something that’s ALMOST what you need? No problem – give me a call. Odds are, we can not only make it work, we’ve done so in the past and saved our notes. Some examples:

-You need a Line Vac, but you have an existing threaded connection where you want to plumb the outlet, and you still want to use a hose on the inlet side. We can reconfigure your Line Vac with one threaded port (either inlet or outlet) and still ship it in a day.

-You need an air knife with a 15″ flow width. We stock an 18″ one, but you’re going to run this 24/7, and that 3″ of wasted air flow is going to add up, and you’ll be a hero when you save your employer almost $800.00* in compressed air costs next year. We can custom cut a shim for that 18″ unit, for under $20. Again, in a day.

-Speaking of air knives, that 12″ model will drop right in to a tight space, precisely where you need it. Problem is, the only way to get an air line in is directly in the center, and our Super Air Knives’ ports are on closer to the edges, and on the ends (which are not accessible in your application.) We can easily add a port, on center. Or 2 inches to the left. Or to the right. Or wherever you may need it. We may need to make a new drawing, and then set it up to machine it, but it’ll still only take a couple of days.

We’re pretty proud of our product line, and our ability to ship such a wide array of products so quickly. But if you see something that would ALMOST work for you, let us know. Chances are, we’ve done it. And if we haven’t, give us a chance – by this time next week, we will have.

Have it your way…at EXAIR.

*If you haven’t done the math yet, we have an easy to use calculator for that.

Russ Bowman
Application Engineer
EXAIR Corporation
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