Last week, I had a customer using a competitor’s air wipes to remove water from an extrusion. These were air wipes built from UHMW blocks or similar material with a hinge and some air holes drilled in it. He had several extrusion lines, and on each of these lines he used several air wipes. The one positive of these air wipes is they used less air than EXAIR’s Air Wipes, so on paper they seem the better choice. In practice it took 5 of these Air Wipes to do the job of one EXAIR Super Air Wipe. In addition to being more effective, EXAIR Air Wipes were also less expensive and produced a lower noise level.
The customer had two sizes of air wipes. The smaller version was a 1/2″ Air Wipe which used 8.3 SCFM (times 2 = 16.6 SCFM) at 80 PSIG, but it produced a noise level of 85 dBA. EXAIR Super Air Wipe, model number 2400, requires 13.9 SCFM and produces a quiet noise level of 75 dBA at 80 PSIG inlet pressure. EXAIR’s air wipe is able to easily remove water from an extrusion in a single pass. The 360 degree uniform blast of air works to remove water evenly and quickly. We offer the Air Wipes in aluminum and stainless steel with a braided stainless steel air line to join the two halves of a clamshell design. The EXAIR 1/2 Air Wipe produced a much better blow off while reducing noise level by 10 dBA.
The larger version of the air wipe was a 2″ unit that used 15.3 SCFM (times 3 = 45.9 SCFM) of compressed air and created 80 dBA of noise at 80 PSIG of inlet pressure. The EXAIR 2″ Super Air Wipe, model 2402, used 29.5 SCFM and lowered the sound level to 77 dBA at 80 PSIG of inlet pressure. The EXAIR Super Air Wipes also were significantly thinner than the competitive offering which allows them to fit in tighter spaces. The EXAIR 2″ Air Wipe is 1.125″ in depth, the competitor’s product was more than 4″ long. By reducing the amount of the space need on the line and reducing the number of Air Wipes needed EXAIR was able to supply a better Air Wipe for their extrusion process.
This past week was another celebration here at EXAIR, in case you didn’t notice, we like to do that here. This wasn’t a birthday, anniversary or someone leaving the team, it was another record breaker for the EXAIR team. I know we have talked about cookouts before and these only happen for special occasions. Nonetheless when you have the EXAIR management team, including the owner and President, grilling everyone’s lunch – it is a great day.
This builds so much camaraderie through the ranks of EXAIR that I don’t know any way to do it better. The entire time we had the cookout there was still no hiccup in our standard operations either, that means if you called in, you still got to speak to a live person and not a recording. That is the level of service that we provide every day, every week, every month, and every year. That is what sets us apart from any of our competition and allows us to continue to reach higher goals than we have ever reached before.
Now if you will excuse me, I need to go take a jog and try to work myself out of this food coma from the steak.
I’ve been pretty entertained over the past few weeks with all the new commercials from a certain insurance company that boasts their ability to save you 15% in 15 minutes. Well sure enough one of their competitors has now flipped that on them and turned it into almost a joke. Their competitor now claims to save the same amount in half the amount of time. While they never say the name it is still making sure that you get the point they are better than their competition.
While the commercials are funny and I do get a kick out them it is still just talk until you actually try them out. Here at EXAIR we have our own competitors who will claim their flow is one less SCFM than a similar EXAIR product, or maybe 1 dBA quieter. The fact of the matter is, they can say whatever they want to in advertisements, catalogs, on websites, or even blogs. What matters is the actual performance of the products as well as the level of service you receive from the company before and after you purchase. We’ve said it before, and we will say it again, the proof is in the pudding.
EXAIR will not only provide you with enough (if not more than enough) information before you purchase a product, we will also then stand behind the product with a 30 day guarantee. To top all of that off, we make ourselves available through phone, email, fax, mail, live chat, or even stop in our facility. The point is we are here to help and we aren’t going to disappear after you buy the product.
Note: Depending upon your current SCFM use and total capacity – you may be able to save 15% by just twisting on some engineered air nozzles in place of open blow offs. This could actually be performed in less than 15 minutes – you get the picture…
That’s right folks, the first track day of the year is getting close. The first for this year will be held at Putnam Park Road Course, with Midwest Cafe Racers Association. We will be heading out on Friday, April 19th, for the weekend. The preparations already began a few weeks ago, actually over a month ago. This year I am not only prepping my track bike, but also my friends track bike. The best part is, I am learning more and more about his bike, and the bells and whistles that it has.
One of the many parts to prepping the bike for the track was changing out the coolant to a non-glycol based coolant, changing the tires, removing all glass / plastic from the bike. Not to mention drilling and safety wiring the oil filler cap, oil drain plug, and oil filter. Those are simply the necessities, we have taken it a step further and changed out some other stock parts for nicer track ready parts. The main obstacle has been that he elected to go with a non-branded rear set foot control. These were copies of a very large name brand rear set foot control. Everything seemed to fit together until I went to install the shift linkage. The linkage length should be 9″ long, the one they sent with the new set was actually 9-5/8″ long. Because of this it actually placed the shift lever about 3″ too low and will not work. Luckily, I have the knowledge and ability to modify things like this. After cutting the extra length off and re-tapping the hole, the linkage is now to the correct length on the bike, and ready to go racing.
The point to the story is this: my friend went with the company who said they were just as good if not better than the big name brand, yet considerably cheaper and not made locally. In the end the quality of the product was not what they made claims of over the internet and they don’t have near the level of support that the brand name does. After some fixing, the units will work but it could have been a costly replacement as the manufacturer of these doesn’t stand directly behind their product.
Here at EXAIR we have instilled quality into our product and customer service. If you were to receive a part that doesn’t work, we will be here to help figure out why, and then make the correct actions to remedy your problem as fast as possible. So don’t always believe what you read on the internet about how great some products are when they are so much cheaper than a well established, market leading brand.
This is how I perceive some of our competitors, and generally how we respond to them. Is doing nothing a learned behavior – you bet it is. It certainly does not come naturally for me. Doing nothing when you’re attacked is certainly not a natural reaction, but when it comes to competitors in the business world, it has worked.
My natural tendency is to get into a spitting contest. And with social media tools at our dispense it could be easy to launch a retort, to spit at the competition. It’s one of the things I do best, I’m a great spitter. I am especially adept at spitting until I have forgotten what the problem is (or was), or spitting in another direction as to distract my opponent.
The thing about getting caught up in it is I have such passion for the debate or argument that I sacrifice the energy for other things – mostly things they pay me for around here: providing customer solutions, saving customers energy, increasing customer safety etc… That ability to do my job well is quickly quelled by taking on the angst of a petty, baseless remark or insult.
So fortunately for me, I have some good examples around here and in my life who have helped illustrate the stupidity of getting caught up in making a senseless point. I am sure it comes to many of us naturally, to defend ourselves. But also remember to choose your battles wisely because those little barbs and jabs are never-ending and rarely worth fragmenting your attention.
Certainly, our competitors will continue to lob insults and run their mouths. I choose to let them fragment their own attention and hold their own angst while we collectively respond by sticking to business as usual and continue growing. Recognition of competition offers reason to grow, spitting at them is pointless.