Press Your Luck

As we near the middle of January, two things are front-and-center here in Cincinnati, Ohio.  The first is the ever-present coating of snow on the ground that is conveniently (not really) replenished every week or two so that the landscape is continually hidden from view for what seems like a month (and counting).  No worries, predictions are that a fresh batch is on the way this weekend or next week to keep the streak alive.

The second item of interest these days is the NFL playoffs.  Not that our local team is involved, mind you.  There seems to be a long-standing yet obscure rule somewhere in the hidden catacombs of NFL headquarters that states that the Cincinnati Bengals (I believe that Cleveland and Detroit must also be included) must spend a minimum of five years watching from the sidelines following any playoff appearance, and last year was our year.  No, these days those of us in Cincinnati have no local rooting interest.  Like many people, some of us compete in an online pool where we use our considerable professional football knowledge to predict the outcome of the games all season.

[Note to the IRS – nothing for you to see here.  Move along.]

I’ve done surprisingly well this season, and recently moved up to the #2 position for the year.  With the playoffs and Super Bowl ahead, I am faced with an interesting decision.  I managed to move up the rankings by making aggressive picks – not always choosing the favorite but correctly picking when upsets would happen.  It’s a risky move.  Back when I was in the middle of the pack, I figured I had nothing to lose.  I certainly wasn’t going to win by simply picking the favorites each week because most people do that.  To truly move up and give myself a chance to win, I had to throw caution to the wind and play aggressively.  Using this approach, I was either going to move up or move down, but I certainly wasn’t going to finish in the middle of the pack.  With nothing to lose, I pushed on and after a few weeks, now I’m in the #2 position with the leader in sight.

Now that I have managed to make it near the front of the pack, what do I do?  Do I continue to try to pick aggressively and try to take the lead, or do I play it safe and protect my position?

The radio and television airwaves are filled with former athletes and professional talking heads giving their predictions for these games and their “expert” analysis on the factors that will influence the outcomes.  One theme seems clear – it’s too late to change who you are at this stage.  There is no point trying to change your tendencies in any significant fashion because those tendencies got these teams to where they are right now – in the playoffs with a chance to win a championship.

That’s a viewpoint that I can agree with wholeheartedly.  If you are out front, the easiest way to get caught is to stop pushing yourself, slow down, and fall back to the pack.

Here at EXAIR, we are still pushing ourselves as hard as ever.  Proof can be seen in our new Catalog 24, which was released last week.  You can request your copy here.

Catch us if you can.

With that thought in mind, I think I’ll play out the season the same way that I have the past few weeks – by pressing my luck.

No Whammies!

Bryan Peters
President
bryanpeters@exair.com

We Are Who You Thought We Were!

Manufacturing is cool, just like this video courtesy of Dennis Green.

EXAIR has been a manufacturer from the day that we were founded back in 1983.  In those days, our founder (now CEO) answered customer calls and took orders during the daytime and then made the parts at night.  From Day 1, EXAIR designed and manufactured our own line of products because we thought it made us more responsive to our customers.  After all, who can relate better to manufacturing companies and processes than a manufacturer?

Today, 27 years later, we still feel the same.  Being the manufacturer of the products that we are selling puts us in a position to get customers what they need like nobody else in the world.  The front cover of our catalog has the phrase “Manufacturing Intelligent Compressed Air Products Since 1983” proudly shown right below our logo.  It is simply who we are as a company.  If you call us today, you can probably have what you need by tomorrow in most cases.  And sometimes even that fast isn’t fast enough.  Sometimes we deliver to customers the SAME day for critical situations.  We’ve been shipping our cataloged products from stock for 15 years and we set the standard for performance and customer satisfaction.

Being a manufacturer also gives us other capabilities beyond just quick deliveries.  We have the capability to customize our products quickly to meet the specific requirements of any customer.  Need a product shorter or longer, with more holes or fewer holes?  We can do that and still deliver quickly.  Because we are a manufacturer.

For years, we were one of the only companies around to offer this kind of service, and we shipped most special products within two weeks of the order, which was unheard of at the time.  But we are never satisfied and we are always trying to improve our products and services.  Back in 2008, we cut our lead times for special length air knives in half.  We simply found a way to improve our processes and raised the bar in order to be even more responsive to customer needs.

Did I mention that we are never satisfied?  Stay tuned for an announcement that dramatically improves our delivery on specialized EXAIR products in the days ahead.

We are who you thought we were!  The best in the world.

Claims are easy.  Proof is hard.

Bryan Peters
President
bryanpeters@exair.com